ford often lies about its cars...then gets caught = suck
maybe the shouldn't advertise the lightening as a "sports" truck then if it is in no way close to actually having any sport...if they'd build one that was only 3000lbs with similar power out of a smaller engine and had 4 wheel ind suspension then i'd say hell yes this is a "great" vehicle...but that is not the case...i have no problem with the F150 if you do take note and find it to be a good (doesn't suck) vehicle
when ford's icon flagship "cobra" has overstated hp and even initially came out with major problems what does that tell you...so it takes them 5 years and 3 tries to actually sell the car they said they sold you (you could get an older stang lx 5.0 and blow its doors off the n/a version and actually be almost identical in speed as the 1st s/c'd versions)...to me that is "teh suck"...now, imagine if chevy sold a vette with understated hp and was almost a second slower in the 1/4 mile than its previous generation while advertising how great a car it was
ford has bragged that the redesigned escape was a much safer suv but it is only marginally (now it is mid pack in safety...still behind the perennial leaders)...now, ford tends to do this often from the explorer and its high speed stability issues (turn and you die) to the pinto (only stop when no one is behind you) when they advertised it was one of the safest small cars on the road...add in the 15 public recalls (the various TSBs that ford uses often to hide recalls from public and others that ford overlooks) the escape has had over the past several years and its 50% fleet sale numbers...it drops short of being anything but good (however it is one of the better ford suvs on the road...which really isn't saying much)