Basically, it's an entry-level luxury boat from Korea. The engine is rather sedate, the suspension calibrations cribbed from a classic 70's Caddy, and the design is derivative in a manner that I refer to as "pin the tail on the E-Class.[:chuckles:]"
Both Hyundai and Kia have been planning to produce such a vehicle for quite some time. Kia is just a bit late to the party.

I've actually seen more than a few on the roads around here; my impression of them is sort of a rolling sensory deprivation chamber.

h: