i buy brandname for the fit, not for the label.
It's hard for me to find jeans, so if I find one that fits me well, I WILL DROP $60 or so on it -- because I KNOW it'll last me a lONG TIME. Soo in the end, i'll be better of spending 60 on a pair of jeans that'll last me 3 years versus $20 bucks on jeans that will last me 2 months, or sometimes, I don't even wear them at all.