sooooooooooooooooo that means what? That just because you can't translate the Japanese character for "This is a cheap ass bulb that was produced to rim off stupid Americans" means that the bulbs are better than ones with the labels written in english? I'm not doubting that they are nice bulbs, but just because they are from Japan doesn't make them superior to any other bulb you can get in the states. Japan has their fair share of rice too, ya know. Just a thought.