If you can customize almost everything in the car, then I don't see why $55k would be too much? Sure you can get an Elise for cheaper, but you get the cookie cutter version. With this, you can drive a car that doesn't have a twin from the factory. Also, the Elise will use the tuned GT-S version. With my experience, the SR20VE is so much better than that engine. Also, I'm sure they'll find enough buyers considering they're only projecting sales of 10 a year.