Originally posted by mayonaise
seriously.. hot topic was pretty cool maybe five or six years ago (or more). back then they were still pretty "alternative", when alternative stuff wasn't mainstream and pop yet. now look at them. they have this huge section of pink and baby-blue shit. they sell tons of spongebob shit. nothing against spongebob, its just not something i'd expect out of hot topic from five or six years ago. its completely popularized now..
True, but don't other businesses change so they can keep in bussiness and get different customers. Just enlarging our customer base. Consider it a band signing to a major label.