Originally posted by mayonaise
i think americans just want bigger and more powerful. just look at the SUV market - still going strong. even when gas prices go up and the economy goes down, all people want is bigger cars and bigger engines. they'll see "V8" and it'll immediately catch their eye. people will skim over "V6 with Integrated Motor Assist," and won't even bother to go in for a test drive. 
They don't buy SUV's because they have V8's.....they buy SUV's because they're trendier than minivans, and they don't look like them. They can haul around the kids and lots of junk without looking like a stiff.
Honda doesn't have to tout it as a "V-6 with Integrated Motor Assist"......they will tout it as the must have, revolutionary technology....the biggest breakthrough of the decade......and because Americans fall for car hype and flashy promotions, they will check out the RL, they will like what they see, they will test drive it, they will be floored by the performance, and finally, they will buy it if it looks nice too...(which, based on current Acura styling, I'm sure it will)
All Acura has to do is get them into the dealership.......intrigue them with IMA, "the most revolutionary technology in years", and they'll go to the nearest Acura dealership lickety split. :thumbup: