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Acura Announces Record November Sales Results

Acura Announces Record November Sales Results

Torrance, CA - December 3, 2006 -- Fueled by demand for the all-new 2007 MDX luxury SUV, Acura posted record November sales of 17,200 vehicles, surpassing the previous mark of 15,532 set in 2004 and up 23.9 percent versus last year. Acura year-to-date sales reached 182,167 units, the division announced today.

Strong sales of the MDX and RDX sport utility vehicles helped set a new monthly record of 8,037 units for total light trucks, shattering the previous record of 6,238 set in 2004. The MDX luxury SUV set a new November sales record and posted its second best sales month ever, up 66.8 percent compared to 2005. MDX sales of 6,086 eclipsed the prior record of 5,124 set in 2004. Demand for the RDX entry premium SUV continued to grow, posting sales of 1,951 units.

"We knew demand for the redesigned MDX would be high because of its added performance, dynamic new styling and vast array of features and technology," said Dick Colliver, executive vice president, sales. "These impressive early results give us great momentum as we head into December, a month during which we again anticipate strong sales."

The TSX sports sedan continued its brisk pace in 2006 with a November record of 2,463 units sold - nearly double last November's total - and bumping year-to-date TSX sales to 34,509 - up 8.4 percent versus a year ago.

Did the TL, RL also post gains? The TL just added a new 3.5L engine and the RL adds a base model. I would expect those models to sell fast.

Quote:

Originally Posted by lexusis350 (Post 3253578)

Did the TL, RL also post gains? The TL just added a new 3.5L engine and the RL adds a base model. I would expect those models to sell fast.

Well they didn't and you expected wrong. TL is down -11.3%, RL is down 43.7%.

Source: Honda Media Newsroom

Code:

               American Honda Vehicle Sales For November 2006

                            Month-to-Date                Year-to-Date

                     November  November   DSR**   November  November   DSR**

                         2006      2005  % Chg.       2006      2005   % Chg.

    American Honda

     Total            106,446   105,860    0.6%  1,377,580 1,329,672    3.6%

      Total Car

       Sales           54,662    57,951   -5.7%    777,509   770,916    0.9%

      Total Truck

       Sales           51,784    47,909    8.1%    600,071   558,756    7.4%

        Honda Total

         Car Sales     45,499    47,717   -4.6%    649,953   632,353    2.8%

        Honda Total

         Truck Sales   43,747    44,261   -1.2%    545,460   506,330    7.7%

        Acura Total

         Car Sales      9,163    10,234  -10.5%    127,556   138,563   -7.9%

        Acura Total

         Truck Sales    8,037     3,648  120.3%     54,611    52,426    4.2%

    Domestic Car

     Sales*            41,760    50,213  -16.8%    616,688   635,011   -2.9%

      Honda Division   36,321    44,079  -17.6%    551,185   564,067   -2.3%

      Acura Division    5,439     6,134  -11.3%     65,503    70,944   -7.7%

    Domestic Truck

     Sales*            35,542    37,163   -4.4%    447,392   422,416    5.9%

      Honda Division   27,505    33,515  -17.9%    392,781   369,990    6.2%

      Acura Division    8,037     3,648  120.3%     54,611    52,426    4.2%

    Import Car Sales   12,902     7,738   66.7%    160,821   135,905   18.3%

      Honda Division    9,178     3,638  152.3%     98,768    68,286   44.6%

      Acura Division    3,724     4,100   -9.2%     62,053    67,619   -8.2%

    Import Truck

     Sales             16,242    10,746   51.1%    152,679   136,340   12.0%

      Honda Division   16,242    10,746   51.1%    152,679   136,340   12.0%

    MODEL BREAKOUTS BY

     DIVISION

    Honda Division

     Total             89,246    91,978   -3.0%  1,195,413 1,138,683    5.0%

      Fit               2,603                       25,702

      Accord*          22,488    23,548   -4.5%    324,555   342,923   -5.4%

       Memo:  Accord

        Hybrid            311       837  -62.8%      5,235    16,106  -67.5%

      Civic*           20,143    23,695  -15.0%    293,029   281,444    4.1%

       Memo:  Civic

        Hybrid          2,208     2,083    6.0%     28,845    23,336   23.6%

      S2000               259       414  -37.4%      5,944     7,356  -19.2%

      Insight               2        60  -96.7%        719       624   15.2%

      FCX                   4         0                  4         6  -33.3%

      Odyssey*         11,338    12,292   -7.8%    161,888   158,047    2.4%

      Pilot*            9,520    12,040  -20.9%    137,192   124,565   10.1%

      CR-V             16,242    10,746   51.1%    152,679   136,340   12.0%

      Element*          3,155     3,940  -19.9%     48,171    51,374   -6.2%

      Ridgeline         3,492     5,243  -33.4%     45,530    36,004   26.5%

    Acura Division

     Total             17,200    13,882   23.9%    182,167   190,989   -4.6%

      RSX                 530     1,521  -65.2%     16,688    19,296  -13.5%

      CL*                   0         0                  0         1

      TL*               5,439     6,134  -11.3%     65,503    70,943   -7.7%

      TSX               2,463     1,274   93.3%     34,509    31,833    8.4%

      RL                  731     1,298  -43.7%     10,799    16,294  -33.7%

      NSX                   0         7                 57       196  -70.9%

      MDX*              6,086     3,648   66.8%     47,894    52,426   -8.6%

      RDX*              1,951                        6,717

    Selling Days           25        25                280       280



      *  Honda and Acura vehicles are made of domestic and global sourced

         parts.

     **  Daily Selling Rate







SOURCE American Honda Motor Co., Inc.

RL sales are dropping, and MDX sales are boosting like nuts. I believe the MDX is outselling Lexus RX now. No surprise really, MDX is much superior to the RX. However I don't understand why isn't RL selling, in my opinion it's a much superior car to the GS350, 530, E350 and A6.

Quote:

Originally Posted by Ochdx (Post 3253711)

RL sales are dropping, and MDX sales are boosting like nuts. I believe the MDX is outselling Lexus RX now.

:doh: RX350/400h sales are 8052 vs. MDX 6086 and that's with RX sales down for the month.

Here some public-accessible press release sites: www.hondanews.com www.nissannews.com pressroom.toyota.com www.media.subaru.com media.gm.com media.ford.com

I don't freaking understand for one second why peope are buying RX models. IMO, it's one of the worst SUVs out there.

Quote:

Originally Posted by Ochdx (Post 3253770)

I don't freaking understand for one second why peope are buying RX models. IMO, it's one of the worst SUVs out there.

I agree the car is poorly designed and is so ugly. The MDX has a much better value, much powerful engine, is bigger and has reliablity (I know Lexus does, but its been slipping)

"RX350/400h sales are 8052 vs. MDX 6086 and that's with RX sales down for the month."
- Sales are down -0.1%
- This shows people do not care if Lexus adds a bigger engine and it is unfair to count the Hybrids with the total sales numbers. Which means gas-only models are going down.

ES 350 6,678? vs. TL 5,439 (I haven't seen the ES 350 out yet!)
SIENNA 13,535? vs. ODYSSEY 11,338 (odyssey has more horsepower than sienna and more technology, I don't get it. Sienna will have a new engine out next month, so why don't ppl wait?)
HIGHLANDER 11,100? vs. Pilot 9,520 (Highlander is not a car I would consider, I would choose Rav4 over it, outdated engine, pricey and small)

Quote:

Originally Posted by Ochdx (Post 3253711)

The RL is not selling as well for a few reasons like it only comes one way v-6AWD and loaded where most of the competition has engine options as well as drivetrain options like rwd, awd, v-6, or v-8. You could get unoptioned v-6 GS and Ms for a few thousand less then RLs which is a big incentive. Also the TL has most of the RLs features, is similiar in size, is quicker, more fuel efficient, and is over 15K cheaper. Although the RL has the SHAWD and a beautiful interior I think many people may not think it is worth spending that much more over the TL and end up getting the TL instead. One of the most important reasons the RL is not selling is the last RL was pretty lackluster and not many people know what the RL is or that it was the replacement for the Acura Legend which was highly regarded. The previous GS, E class, and 5 series sold much more and were much better received then the last RL. This means that those cars will get alot of repeat buyers as well as people who are not very car savy but recognize the names and that they were nice cars so they will try the new model.

I agree with you that the RL iin my opinion s the better overall package then the GS, E, M, 5 series, and A6. It has a much nicer interior and comes standard with most of the options the others charge thousands for. It drives very well and has a nice elegant aggresive look. I was won over after test driving it. I remember getting in a new 5 series and the BMWs interior was so dull, almost depressing, and had nothing on the RL. Unfortunately many of the buying public just goes by highly recognizeable brands instead of what is the better car. It is no surprise the MDX is selling well because the last one was such a hit and highly regarded and the new one is improved in every way so it will be getting plenty of repeat buyers. The last RL was no where near as successful as the last MDX so that is where that comes to play.