Party's Over: Chrysler to stop theatrical debuts at auto shows
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Apathy Kills
Joined: Nov 2002
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From: The Left Lane
Party's Over: Chrysler to stop theatrical debuts at auto shows
Filed under: Chrysler, Misc. Auto Shows
The folks at Chrysler have proven that they know how to make a BIG splash when debuting a new production vehicle or concept car. They've driven a Jeep through a plate glass window... twice; showered the automotive press with so much confetti that we were pooping paper for a week; employed clowns, bands and B-list celebrities up the wazoo; and at the most recent Detroit Auto Show in January, drove a herd of cattle up the street for the debut of the new 2009 Dodge Ram. All of these big debuts are meant to attract media attention, and that they do very well. But the word from Chrysler LLC CEO Robert Nardelli is that the party's over. Going forward, Chrysler will tone down its debuts to focus on the products and save a bit of coin by nixing the big-budget theatrics. Sources inside Chrysler note that Nardelli and his right-hand man Jim Press aren't into the pyrotechnics, confetti and glass-breaking debuts that have made Chrysler press conferences famous in the past. We can't help but thinking that the recent departure of Jason Vines from the Vice President of Communications position has something to do with this. Vines was a funny man and knew how to become the center of attention in a crowded room, which is exactly what these sort of press conferences accomplished. Hopefully Chrysler decides not to nix Happy Hour at the Firehouse after the Detroit Auto Show press days, as well. We can live without fireworks, but not free beer.
Gallery: Detroit 2008: 2009 Dodge Ram - Live Reveal
[Source: Chrysler Weblog]
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The folks at Chrysler have proven that they know how to make a BIG splash when debuting a new production vehicle or concept car. They've driven a Jeep through a plate glass window... twice; showered the automotive press with so much confetti that we were pooping paper for a week; employed clowns, bands and B-list celebrities up the wazoo; and at the most recent Detroit Auto Show in January, drove a herd of cattle up the street for the debut of the new 2009 Dodge Ram. All of these big debuts are meant to attract media attention, and that they do very well. But the word from Chrysler LLC CEO Robert Nardelli is that the party's over. Going forward, Chrysler will tone down its debuts to focus on the products and save a bit of coin by nixing the big-budget theatrics. Sources inside Chrysler note that Nardelli and his right-hand man Jim Press aren't into the pyrotechnics, confetti and glass-breaking debuts that have made Chrysler press conferences famous in the past. We can't help but thinking that the recent departure of Jason Vines from the Vice President of Communications position has something to do with this. Vines was a funny man and knew how to become the center of attention in a crowded room, which is exactly what these sort of press conferences accomplished. Hopefully Chrysler decides not to nix Happy Hour at the Firehouse after the Detroit Auto Show press days, as well. We can live without fireworks, but not free beer.
Gallery: Detroit 2008: 2009 Dodge Ram - Live Reveal
[Source: Chrysler Weblog]
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