Why Lexus is Investing in Racing ? The Big Picture
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Why Lexus is Investing in Racing ? The Big Picture
“Win on Sunday, sell on Monday.” It’s a marketing line as old as the automobile. When Henry Ford raced—and famously beat—rival automaker Alexander Winton on the Detroit Driving Club’s 1-mile oval at Grosse Pointe in 1901, it wasn’t to prove who was the better driver, but whose was the better car. Racing made the reputations […]
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