A-b-s-i-n-t-h-e
It depends on where you get it from.
The taste is horrible. (Think liquorish flavored cough syrup sipped out of the bottom of a 100 year old used coffin)
The stuff I have is pretty potent... knocks me out after two shots... we ordered it from the Czech Republic.
I also have the herbs to make my own... I'm just lazy.
I wouldn't really classify it as cool.. or uncool...
just do it cause you want to if you do.